Apiwut Pimolsaengsuriya, executive partner of Orchid Slingshot, said the online research conducted by his consulting firm clearly pointed to most businesses – small, medium and large – not having a good understanding of the principles and guidelines of the AEC, which comes into effect in 2015.
“I think this is among the first priorities we urgently have to tackle, in a bid to create true knowledge and understanding. Obviously, the campaigns implemented by the government or assigned agencies have not worked well, and this may result in the laying down of policy and strategy by Thai firms becoming ineffective,” he said.
The Orchid Slingshot survey was conducted during the third and fourth quarters of last year. It was participated in by 253 businesses, covering every type of operation with a production base in Thailand, elsewhere in Asean, and outside Asean.
The study found the most important source of information with regard to the AEC for Thai businesses was the mass media, followed by government agencies, and then private and educational institutes.
“The government should make use of different channels. Besides the media, it should use other channels such as…