Thailand is preparing to host the fourth Asian Beach Games from 14 to 23 November 2014 in Phuket province, one of the best-known beach destinations in the Andaman Sea. The Ministry of Tourism and Sports and the Tourism Authority of Thailand (TAT) will co-host this international sporting event.
More than 3,500 athletes and officials from 45 countries in Asia are expected join the Asian Beach Games 2014, which will feature 19 types of sports competitions, such as beach volleyball, beach basketball, sailing, windsurfing, paragliding, jet-skiing, water skiing, the triathlon, beach soccer, and beach athletics.
The contests will take place at six venues, including Phuket’s famous beaches of Patong, Karon, Kata, and Nai Yang, as well as Bangneow Dam, Chaofa Mine, and Saphan Hin Sports Center. Phuket Governor Maitree Inthusut stressed Phuket’s readiness to host the Games, saying that the province is preparing 3,000 volunteers for this event, mainly students from local universities.
TAT estimates that the Asian Beach Games will help stimulate tourist arrivals to Thailand by 50,000 visitors, generating tourism revenue of more than 500 million baht. TAT Governor Thawatchai Arunyik said that being selected as the host country of the Games is a good opportunity for Thailand, especially for Phuket, to show to the world that Thailand’s tourism and sporting facilities are up to international standards. The event will also show that, apart from being a famous beach destination in Asia, Phuket also has the potential to be the region’s leading sports destination.
He pointed out that it is fortunate that the event is scheduled at the best time for visiting Phuket, at the start of the high tourism season. Those joining the Asian Beach Games will be blessed with charming sunshine, sand, sea, and sports. They will be fascinated with this most famous beach destination of Thailand.
The Asian Beach Games 2014 will be held under the slogan “Celebrate Charming Sunshine,” with the logo of the competition featuring two sugar palm trees, the symbol of Laem Phrom Thep, one of the famous scenic viewing points in Phuket. The wording “4th Asian Beach Games” will sit between the two palm trees, signifying the athletes of Asia who are joining the competition in a place which is full of friendship. There are also three sea turtle mascots, the symbol of luck.
Thailand has been honored by the Olympic Council of Asia to host the Games. The objectives are to encourage people to be interested in and play sports, to promote sports and tourism, and to give personnel experience in organizing sports events at an international level.
Apart from holding this event, Thailand will also host the General Assembly of the Association of the National Olympic Committee from 5 to 8 November, before the start of the Asian Beach Games 2014.